Blog 2- Business Secrets - 3 secrets of Public Speaking


 We always feel  that if we have the great content for the speech,  we will become the very effective But it doesn’t happen this way. The above graph clearly shows that more than half of our communication is  nonverbal  and through our body language. The content constitutes only 7% of the success factor So the speech should not sound too technical or like a research paper, unless it is a specific requirement of the event. Cindy Ann Peterson writes - “Think of good posture as your body’s projection of a positive message to those you meet”. 


The graph itself shows the 3 secrets of Public Speaking and they are as follows :

1)    Words.

2)    Voice & Tone.

3)    Body language.


We will understand these 3 factors in this article. Body  language being the most important factor , we will take it up first.


1)    Body  language :

The meaning of body language is “the conscious and unconscious movements and postures by which attitudes and feelings are communicated.”. You have to ensure that you are sending  the right message about yourself. If want to become a good public speaker , then me ask you one question - - Are you sure that you convey your message accurately? Or could it be improved? Use the tips below  and see if people react to you differently.


                                Source :



2)    Voice & Tone :

The second most important factor in public speaking is voice & tone of the speaker. The voice should not be too loud which makes people feel  that  speaker is almost arguing or too low that nobody is able to hear it.

With reference to the article published on , there are “4 Vocal Roles” and your tone of voice should change depending on your role.


These 4 vocal roles are –

a)    Motivator – inspires people

b)    Educator – informs others

c)    Coach – is directive and assertive

d)    Colleague – is chatty and informal

 If you want to become a good public speaker you have to –

a)     Find the ‘right’ voice – Discover the appropriate vocal role for every work scenario, ensuring you enhance the impact of your message

b)    Stop being overlooked – Ensure your voice is heard in meetings and your message is retained

c)     Move away from monotone – Add vocal richness and variety to every communication

d)    Change the energy – Learn how to shift the energy in a conversation by implementing some subtle vocal changes

With some efforts the tone for these can be developed consciously and appropriately used to enrich your communications. This will ensure that your audience remains engaged.

 Some of Don’ts –

a)    Therefore don’t try to be monotonous and struggling to be interesting and memorable.

b)    Don’t mumble or accent making you unclear. Rather be concise and understandable.

c)    Don’t try to copy others & still expect to keep the audience engaged.

 Body language & Voice – tone accounts for 93% (55% + 38%) of communication which is non -verbal. In other words it means that your voice tonality is speaking louder than your words! 

 Some of the Do’s –

a)    Speak with power and energy if you want to be confident, influential.

b)    Voice must be honest and authentic- In corporate life or in any business everybody including the staff, management, vendors and clients want to hear the honesty and authenticity in the voice. Sometimes your words are saying one thing and your voice is saying another. This leads to misunderstanding and then the speaker keep on giving the explanation.

Therefore, to achieve the mastery over verbal communication is becoming extremely important.

c)    Empathy and emotions are important than the words in your speech - people remember the feelings of a speaker in the conversation or presentation, rather than the sentences he spoke. If you are talking only theoretical or use heavy words, people will lose their interest in your speech. You have to connect with the audience using real life incidences and experiences.

3)    Spoken words-

If you want to become a good public speaker then you have use a very powerful tool known as storytelling. A story can help the speaker to convey his message easily. But this doesn’t mean that you need to be the best storyteller. You just have to use the stories to bring a life to your message. The stories are easy to remember and audience will remember it.


Let’s see how we can use the skill of storytelling in public speaking.


a)    Use the story to invoke & engage the minds of your audience.

Tell the story in such a way that the audience can put themselves in it and visualize it. Let the audience feel your story, if the story is abstract or dry , the audience will not be able to visualize what the speaker is talking about. So there should be logical sequence of events in the story.

The story should be able to invoke the emotions and senses of the minds of the audience. The story need be very elaborate giving each & every factual information. Even a single event explained in detail can bring the life in the story.

b)    Speak from your own experiences –

Even though it may sound digging your personal life, it is necessary. You won’t be able to use the outside experiences for a long time. When you speak based on your personal experiences, it becomes easy for the audience to connect with you and they will also feel or see your point of view and listen to how you felt in that exact situation. Have you seen the art films , most of the time the audience end up in having tears in their eyes because they can relate themselves to the story of the movie.

c)    Have the end of story in mind and then start telling a story-

Your story must be able convey some message, purpose or moral. The story will become great if you keep end in mind and tell the story. Have you read the stories of Panchtantra or even the stories of Akbar- Birbal? These stories have a great message at the end of the story and this makes them so popular. Therefore, it is necessary to ask a question to yourself – What is that you want your audience to learn from your story?


 The topic of public speaking is quite big so can't cover in one blog, for the time being I will stop here.


So, here is a quick recap of this blog –

The nonverbal communication forms 93% of the speaking skill. The nonverbal communication is about body language, voice & tone. The power of your spoken words is only 7% and you can make most out of it with the help of storytelling tool.


If you spend only 10 minutes every day to improve your communication skill, you will see a significant success in your personal and professional life.


Do read my earlier blog on public speaking at the below link –

Most of the time the problem of stage fear or lack of confidence , is related to the way of upbringing in childhood. If these fears can be tackled at the early stage in life then the kid can grow to become a great public speaker, win the important battles in personal and professional success. 

Do read these tips for your kid to overcome stage fear given by Ms. Archana. She has shared a great insights to help out parents to nurture their kids.



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Happy learning, see you soon!





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